I'll be blunt - it's a trap. Article "spinning" is a term used to describe the process of populating the internet with one piece of written content that has been mutilated multiple times. Why would such a process exist? For two reasons: to fool Google's search engine, and to avoid hiring skilled writers.
Here's how article content marketing works:
Online marketers looking to increase their website traffic can do so by creating unique content related to their website or product, and sharing it with other publications. That content contains links that take the reader back to the original website. For example, the owner of a website that sells my favourite brand of cat food will hire someone to write some great articles about kitty health and the high quality of this particular brand of food. These articles will all be unique so that they can be published on many platforms, ranked by Google, and link back to the main website.
Now here's how article spinning mocks the content marketing process:
As you probably are aware, Google's search engine is pretty intelligent. It favours longer articles that have some real, useful content over those that are short, confusing and not all that poignant. This is not ideal for content marketers that just don't want to pay for new, unique content. To beat the system, article spinners take one unique marketing article and make superficial changes a number of times, resulting in a dozen or so versions of that one piece of content. Now, they can post these rehashed versions all over the web. Oh, and those "superficial changes?" They amount to nothing more than substituting synonyms for the words in the text.
Original sentence: Most house cats enjoy canned tuna as a regular treat.
"Spun" sentence: Majority dwelling felines like packaged fish for one normal dessert.
Does it work, you ask?
Um, no, not really. Because even if this gibberish gets past the search engine syntax checks, it still baffles its audience. Who would click on a link from an article full of nonsense? Not this cat, that's for sure. Well, maybe once, for entertainment value.
In my opinion, article spinners are the first cousins of the online content farms; often, you'll find them working together.
What are article spinners paid?
Well let me put it this way. If the client doesn't want to spend the money it costs to hire you as a WRITER, what do you think he's giving out for spinning a piece of writing? Maybe a buck or two. It's not worth the time or the blow to your pride - EVEN if you pick up a cheap piece of spinning software.
Of course I'm assuming that - like me - you'd never let a piece of garbage like that out of the home office. I've got a reputation to uphold, you know.
Now please excuse me - all this talk has given me the need for an immediate bath.