We've covered blogging, querying magazines and newspapers, and joining freelance agencies. Now, it's time to talk about the online version of cold calling: unsolicited emailing.
Yes, You've Got to Talk to Humans - Virtually, Anyway
I don't know about you, but I cringe at the thought of trying to sell my services to people who haven't explicitly asked for them. The thing is, that's what all successful freelance writers have to do on a regular basis - me included. The trick is this: send out a polite, friendly query, link to relevant work that you are very proud of, and be confident about the process. If they aren't interested? No problem. At least you've asked, put your best foot forward, and given yourself the chance.
Here's Who you Should be Contacting
Unsolicited emailing isn't a random process, mind you. It's important to carefully select recipients so that your messages won't be misunderstood, shuffled from desk to desk, or thrown away outright.
The right person to contact is, generally speaking, a marketing manager. More specifically, you probably want to contact a digital marketing manager, depending on what sort of writing services you are offering. Go with the former if you are selling sales copy; the latter if you are selling blog content.
The Boilerplate Pitch
Dear Digital Marketing Manager,
I have noticed that your company's beautiful website does not currently feature a blog. A regular blog could help to bring in more customers via online search engines, as well as keep current clients interested in new products and special deals.
I have worked with many companies, both large and small, to create a weekly informative blog, and each has been a complete success. I'd love to help you do the same! Check out some of my work via this link.
We could feature articles such as "Healthiest Pet Foods on the Market," and "5 Toys that Fluffy will Love this Christmas," share them via your website and social media networks, and bring in many new customers.
If you'd like to talk about setting up some great blog content, please get in touch anytime!
That's all there is to it! Now get out there and find some new clients.