Tired of wondering whether your editorial pitch was read by the editor, or whether anyone even bothered to read your attached clips? Wonder no more! I have two fantastic tools for you to use with your next queries to see just how well (or not) they go over with editors.
You all know that the best way to entice an editor is to write a great query - but waiting to hear back about your proposed piece is frustrating and unproductive.
Enter MailTrack and Goo.gl!
Let's start with the role of goo.gl in your query process, since we've talked about its advantages previously on The Freelancer Society blog. Goo.gl is a Google application that allows you to take a large web address and shrink it down into a more manageable size. This is perfect for Twitter and other mediums where you don't want to clutter a post with a long website address. But how else can it help you? So long as you have a Google account and are signed in when converting web addresses, goo.gl will keep track of how many times that shortened URL was clicked.
So? Near the end of your query you should be including a short About Me section, in which you link to published clips of your work. or a portfolio. Use your shortened URL as that link within the email, and you'll see whether the editor was interested enough to check out your work!
Now for MailTrack. It's a quick and free download that works with your email account to track whether your messages have been opened, how many times they have been read, and whether they are just sitting there in editor-inbox limbo. The program works by adding a tiny, invisible image into each outgoing message. When the image is displayed, MailTrack alerts you that your email has been opened! The image is too small for either you or your recipient to see, so as long as automatic image viewing is enabled, you'll know the fate of your query.
Try to incorporate these tools into your future queries, and see what you can learn!